How Posters Can Improve Your Company’s Visibility

Posters can be a very effective form of advertising. Poster printing in itself isn’t typically one of the more expensive forms of printing work. However, in order to reap the maximum benefit from poster advertising, you’ll need to consider the placement of your posters very carefully.

 

 

 

Smart Poster Mounting

Poster placement needs to be executed strategically, and this can often incur greater costs. For effective poster printing and placement one needs to consider the following:

  • The distance between poster placement and hub
  • The traffic of placement areas
  • The indelibility of the message

Television and radio advertising is effectual because it can reach listeners in multiple areas. Poster mounting can do the same, but you’ll want to consider the size and the community which your business serves. There is no point in placing your posters in the outermost limits of the city when your clientele is primarily local.

Moreover, effective poster placement must take into account the location of potential clients. Place your posters in an area that prospective consumers are likely to frequent.

High traffic areas will often entail the most costly advertising rental spaces. Targeting these areas is often vital, but it may translate to your company placing fewer posters overall. This is one of the reasons why poster mounting involves a heavy amount of marketing strategy. The goal is to reach the optimum amount of viewers, but also the right viewers at an affordable price.

A Memorable Message

Bodies move quickly in a city, so it’s crucial that your advertising message be easily fixed in the mind. You can achieve this through:

  • Effective icons
  • Concise headings and/or slogans
  • A visible company name

 

Use pictures primarily to convey your company’s message. Passersby will rarely stop and read the fine print. A highly memorable icon with a remarkable heading is the best way to sum up your company’s goal using a poster.

Slogans that are poignant or contain rapidly ingested humor are a great idea. This type of advertising gives individuals a topic to pass on to their friends and acquaintances. Businesses strive to become part of the work week’s water cooler conversations. Effective advertising can do this and more.

Poster Printing and Consultations

Your printer likely services a multitude of business and can give you insight as to prime placement and message organization. Don’t hesitate to allow your printing agency to play a role in your marketing strategy. Just be sure to work closely with a trustworthy printer who will work within your company’s budget in order to maximize your advertising returns.