Trade Show Displays in Chicago

Trade show displays in Chicago, or really in any major city, need to be big, bold and eye catching. No matter what Chicago trade show exhibits you’re visiting the Windy City to put together, you need to think very carefully about just how you’re going to get people to pay attention to your booth or display over all of the other, equally hard working folks on either side of you.

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If you’re putting up trade show displays in Chicago then the first thing you’re going to need to do is figure out how you’re catching the public’s eye. Lots of booths will have large banners with bright colors, offering enough information to make passers by stop and take a look. Anything that makes people stop and look at your booths at Chicago trade show exhibits is a good thing, because once people stop you can take to them and answer any questions they might have about what they’re seeing or what your particular booth is promoting. It’s all about that first, necessary stop to get people interested in what you are all about.

There are of course dozens of different ways you can do this. Unique booth design, attractive booth attendants, large screen televisions and any other form of gimmick ranging from free samples to a good, loud sales pitch. But you have to make yourself different to stand out in Chicago, and for that reason you should shop for your displays very carefully and keep an eye on what the competition is doing. Companies like Color Phonic for instance are a great place to start your search for ways to become that one booth that everyone stops at, and then goes and tells everyone else all about. Never underestimate the value of word of mouth.

Lastly though, don’t put all your faith in one thing. If you really want to attract people to your trade show displays in Chicago then you need a display that is greater than the sum of its parts. You might have an amazing video display, but you’ll also need to have memorable slogans, easy to spot banner stands, friendly and helpful attendants and any other advertising big gun you can pull out to get noticed.

Also, check out these Design Tips for Large Format Printing.